How to Improve A Website Rankings in Google's Search Engine Results Pages?

So, after months of blood, sweat, and tears you got your big bold website up and running. Your posting new content like a madman and all indications show that you're ready to take the world by storm.

However, you discovered a slight problem. Nobody is showing up at your site. I tell you what, Google your website and write down how many pages you had to go through before you finally found your site or did you even find it at all and therein lies your problem. Your Google ranking doesn't put you near the top of the list, and that's what this guide is for.

According to Serp Alliance, these some essential tips to help you improve your Google ranking and your organic visitors.

So now instead of your viewers getting side-tracked to someone else's site, the information superhighway will have an off ramp right at your doorstep.


1. Choose the right platform.

Starting a new website has never been so easy. All you have to do is to sign up to some hosting company, and they will offer you with your own dedicated control panel from where you can choose from dozens of blogging and content management system to start your site.

You have to just click on the install button, and your site will be ready to rock in a matter of a few minutes. The question is with so many different platforms out there which one should you choose?

If you go with my personal suggestion, I will say choose WordPress. There's a reason why more than 36% of the world's top 1 million websites (according to Alexa) relies on the WordPress content management system. Even Google has its official plug-in called site kit for this platform plus they are offering one-click WordPress installation on their cloud service.

This shows how important and famous is WordPress. One of the most significant advantages of this platform is that its optimized for search engine. Furthermore, there are multiple free and premium extensions (like Yoast, SEOPressor) available to take your on-page SEO to the next level.

One another fabulous advantage is that you have complete control over the design and the personalization of the site.

Additionally, if you choose to go with managed or unmanaged hosting, you have complete control over the configuration of your site. You can choose from various PHP versions, multiple cache mechanism, and stack (LAMP, LNMP, LLMP) for your website.

2. Use descriptive page descriptions.

Most search engine robots like that of Google and Bing spend most of their time scanning rather than reading the information on websites.

Well-formatted and keyword optimized headings and page titles will help these robots recognize what's on the page.

Think of it this way. If you're an online business and sell flowers then instead of using titles like "red roses" you can use targeted titles like "fresh red roses in Boston." This way you will be targeting three potentially high-volume keywords, "red roses," "fresh red roses" and "red roses in Boston." Among these three key phrases the last have less competition and this you have better chances to rank on Google.

But, if you use the title "red roses," you will be competing for a challenging key phrase and that directly with many high-authority websites. If you have just started your online business, you have little to no chance to rank anywhere on the first page.

3. Use a sitemap.

Sitemaps tell the google crawlers which pages are most important on your website. Site maps are easy to build, and there are several free builders on the internet. Once you have the sitemap file, you can submit it directly to google for a more timely response.

4. Do some research on your keywords.

Keywords are the quick, easy reference points for search engines and web crawlers to identify what's on your website. You may think you know what your ideal keywords should be but most people who do a little investigating find there are still some suggestions out there, they didn't know of.

I will recommend using online keyword research tools like Ahrefs, SEMrush, MOZ or KWFinder. All of these tools are unique in themselves but they all offer one common feature, and that is the ability to find questions, longtail keywords, LSI key phrases, related key phrases and most importantly, ability to find the keyword difficulty.

My personal favorite is Ahrefs which doesn't only have billions of keywords and its database for literally every single country and market but also has a vast array of features like a content explorer and on-site optimization tool.

If you are low on budget, then I will suggest going with MOZ also offers 30 days free trial, but if you want to experience the power of data, then you must give a try to Ahrefs which also provides a seven days trial for just $7.

5. Optimize Your Website for Speed.

One of the critical factors that directly affect your site's position on search engine results pages is your site's speed. The better you optimize your site, the faster will it load on your visitor's web browser. This is a key factor as it shows two Google and other search engines that you care about your visitors, customers, user interaction.

There are many ways to optimize your website for speed.

The first and probably the most crucial step is to optimize images on your site. If your website is powered by WordPress or any other content management system, then you can use free plug-ins or extensions to optimize them.

Secondly, you can register on Cloudflare which is a free content delivery network service. Cloudflare can significantly improve your site's speed by caching your site static contents on its global network of servers.

Thirdly, switch to better hosting. If your site is getting thousands of visitors every day that it's better to choose and posting which is optimized for your content management system. If you love to tweak and control things on your own, then your best bet is to host your site on cloud hosting like Digital Ocean, Vultr, Google cloud, etc.

6. Write Informative and Search Engine Optimized Contents.

Content is king, and that is an undeniable fact, but if your content is not optimized for a specific key term, then it will hardly attract any organic traffic.

If you are a content writer or professional blogger, then you definitely have the right to share whatever you want on your site. But the question is, do you just want to write content for your satisfaction or do you want to write content to help others and to generate revenue from your site possibly?

If you want to generate revenue from your side, then it's necessary to drive niche targeted organic traffic to your content, and the only way to do so is by integrating your keyword research with your content creation.

Don't just write randomly on any topic that comes to your mind. You need to be very specific while choosing any topic for your site. Do a bit of research in your category using tools like Ahrefs, SEMrush. Once you have found your keywords, you need to manually search it on Google to see the quality of content which your competitors are offering to their visitors.

Once you have all these data, you will know the keywords to target, the number of words you must write, the sections along with sections which you must have in your content and most importantly the various LSI key phrases that you must include in your content.

Final Verdict

There are many other ways to improve your Google ranking, and we couldn't possibly mention them all here. For more ideas and tips on search engine optimization, keep visiting our blog and if you have got any questions related to this topic feel free to ask me in the comments section below.